IAYS is a Scandinavian fashion brand founded in Stockholm, with knitwear at its core.

We make clothes with a focus on material, fit and proportion, working with natural fibres and production partners we know and trust. The collection is deliberately focused, with pieces designed to return season after season rather than being replaced by something new.

I Am Your Sister is also the idea behind the brand. It comes from a belief in equality and the connection between women — something that has been part of IAYS from the beginning.

Beyond the collection, we give that idea space through portraits, conversations and collaborations with women whose work and perspectives interest us.

IAYS in Stockholm
Discover a selection of IAYS in store at AYA STUDIO, Sibyllegatan 59, Östermalm.