IAYS is a Scandinavian knitwear house founded in Stockholm, defined by a quiet confidence and a clear point of view. The collections are built on considered materials and refined silhouettes, where each piece is designed to feel effortless yet intentional.  Garments made to be worn, lived in, and kept.

Longevity is central to every decision. Quality, fit, and construction are treated as essentials, while natural fibers and responsible production form the foundation of the house. The starting point is always the wearer, how she moves, lives, and carries herself, allowing the garments to exist with her, not perform for her.

Beyond the collections, IAYS extends into a dialogue between women, shaped by culture, creativity, and lived experience, expressed through considered initiatives and long-term commitment.