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Founded in 2017 in Stockholm, IAYS stands for contemporary timeless luxury knitwear. Ambitious design with a modern yet timeless twist meets artisanal perfection.

Our inspiration comes from everything around us like music and design but foremost from the women we meet in everyday life.

IAYS is a purpose-driven brand founded on the belief in inclusivity, empowerment and embracing diversity. The result is a range of knitwear pieces – wearable over seasons and meant to outlast fleeting trends.

But we also know that sometimes you only want something small to complement your wardrobe. With our small selection of accessories, you can complement any outfit.

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